Become a Brefi Group Affiliate

Help us improve corporate performance by introducing your contacts to courses, resources and events that enable directors, coaches and trainers to be more confident, more competent, more effective - more quickly


"All directors should receive induction on joining the board and should regularly update and refresh their skills and knowledge." - UK Corporate Governance Code 2016

Richard Winfield

The Independent Authority
on Director Development

Welcome to the Brefi Group Affiliate Programme.


I would like to invite you to help us spread the word by introducing your contacts to this global distance-learning portal for directors, boards and corporate secretaries.


Here you find all the resources needed for a successful career as a director, coach or trainer including multi-media distance learning resources that can be accessed at any time in any place. Study them once and then return at any time to revise or prepare for a special meeting.


Our international programmes for directors have been designed in chunks of no more than 20 minutes so they can be consumed while taking a coffee break or listened to in the car or on the train. And with audio, visual and print components, they appeal to all learning types.


Please check out our resources and the affiliate programme below. I look forward to receiving your application to join.

How you make money

We are keen to extend the benefits of the Directors' Academy to an international audience - and you can help us. In return, we pay you a share of the revenue.


We have courses priced from £5 to £995 and you can promote any course, resource or event at any time.


There are two ways to make money with the Directors' Academy Affiliate Programme:

  1. Promote our courses, resources and events to your contacts. Our programme pays 40% of every sale and recurring payment generated by your referrals.
  2. Introduce new affiliates and earn 10% of every sale and recurring payment generated by their referrals.

We recommend you encourage your contacts to start by purchasing the Foundation Programme. This four-week programme is priced at a nominal £5.00. It is the first stage on the director development journey - you can earn a return at each stage.


Website sales

When you introduce a new lead a cookie is placed on their computer for 30 days.

During that 30 days you will receive commission on any purchases they make.


These purchases could be the result of your lead browsing the web site, from our introduction sequence, or from your further promotions.


When you promote a specific course, resource or event using your dedicated affiliate link you receive commission on any purchases made from that link.


Special offers

We run special launch events for our signature programme, "The Essential Directorship Masterclass" in January, May and September. 


We also have a general Black Friday Sale in the autumn.


As an affiliate, you are invited to join in these promotions. They are the top earning events.


What you can promote

Check out our products below and consider how they fit with your contacts.


Bonus opportunity

As an affiliate you also join Brefi Group's Coaching Resources Affiliate Programme; you can earn extra revenue by promoting its products.

Courses and resources for you to promote

"The Director Development Journey"

Academy Membership

Academy membership is FREE. This is your opportunity to claim a contact - though they must then make a purchase for you to protect your relationship.


Join to gain access to free resources and learn about the director development programme.


Academy members keep up to date with the latest developments, new courses, resources and events so they can be more confident, more effective - with less risk.

Foundation Programme

Directors need to think and act like directors, improve their strategic thinking skills and understand their roles and responsibilities as directors.


The 26-module foundation programme covers the fundamental behaviours of directors and boards.


It has been designed to provide an introduction to the role of director and has already been completed by more than 1,368 people. In order to get you started on this journey, we only charge a nominal £5!!

New Director's Induction Pack

As a director you are responsible for obtaining the information they need to become as effective as possible in their new role within the shortest possible time.


That's why we have produced this comprehensive information pack - including a new director's induction checklist so that they can easily ensure they address all relevant issues

Aspiring Director's Foundation Pack

Directors are responsible for obtaining the information they need to become as effective as possible in their new role within the shortest possible time.


That's why we have produced this comprehensive information pack - including a new director's induction checklist so that they can easily ensure they address all relevant issues

The Essential Directorship Masterclass

The Essential Directorship Masterclass is a 40+ module multi-media programme covering the skills, attitudes and knowledge required to provide directors with the comprehensive foundation needed to become a successful and effective director.


New and aspiring directors study the programme in their own time and then refer to individual modules when they need to revise their knowledge or prepare for a particular event.


During the special offers this is combined with a 90-day mentoring programme and other bonuses. 

CPD Programme for Governance Professionals

How to fulfil your CPD requirements and enhance your career. Develop your professional skills and monitor trends, developments and regulations that affect your career responsibilities


This monthly programme has been specifically designed to meet the ongoing needs of directors and governance professionals. It provides you with regular information, activities and alerts designed to support you in your professional career.

Coaching Resources Portal

Coaching is an essential skill for all managers, sales people, parents, teenagers and all.


That's why we are pleased to provide you with the opportunity to recruit leads and promote products from this sister resources portal.


Here you find a wide range of products for personal and professional development, management games and HR resources, as well as coach training programmes

Invisible Coaching - the art of natural coaching

Learn to think like a natural coach - an essential skill for all directors, managers, sales people, parents, teenagers, and all!


Brefi Group's breakthrough programme, featuring Coaching on a Credit Card, teaches the art of natural coaching.


It is simple, easy to learn but a powerful system that teaches you to coach while you use it.

Books for Directors

Books continue to be the most popular way of learning. Brefi Press specialises in comprehensive and easy access books for directors and boards.


When customers buy from The Directors Academy they immediately receive a link to a download version and in some cases, also an audio version.


Books are then despatched post free (including internationally) by UK Royal Mail

We also provide free resources to help you generate leads

Director Due Diligence

essential Due Diligence: The 7 Things You Must Do Before Joining Any Board.

This comprehensive 20-page FREE GUIDE shows you how to avoid joining the wrong board and ensure you only take on responsibilities you are willing to accept.


Director Induction Checklist

All directors should receive induction on joining the board.

A well designed and delivered induction programme enables you to maximise your contribution to the leadership of the organisation in the shortest possible time.

10 Habits of Highly Effective Directors

What makes the difference between a mediocre director and an effective directors is your behaviour. And the best way to guarantee effective behaviour is to develop good habits.

Discover 10 habits that will increase your effectiveness.

Professional Development Planner and CPD Record

This year planner and record document contains an introduction to CPD, self analysis and planning exercises and monthly record charts.

Checklists for Directors and Boards

These checklists have been compiled as a handy guide to assist you in your performance as a company director.

The New Directors Handbook

"The New Directors Handbook" helps you become more confident, more effective, more quickly. Read the first three chapters free.

Affiliate Promotion Rules


Be transparent and authentic

Email your list as your own company and make it clear you are promoting the course, resource or event

Do not SPAM (Do not send junk or unqualified traffic to this content)

Don't Twitter spam or media spam

When deploying paid ads, don't bid on keywords including any of our trade names or brands

Don't offer cash incentives

No cookie stuffing

No fake signups (All are manually checked)



Find out about Brefi Group and The Directors' Academy

Established more than 30 years ago, Brefi Group specialises in senior management and director development.

Richard Winfield

Founder of The Brefi Group

“Welcome to the Brefi Group. With more than three decades studying corporate change and talent management internationally, we provide an integrated package of strategy consulting, executive coaching, facilitation and training of the highest quality.


We look forward to discussing how we can help you and your team become more confident, more effective, more quickly.”

Brefi Group was launched in 1983. We are now 36 years old and operate internationally, serving new directors and boards, and reviewing corporate governance practices and behaviour.


We provide one to one executive coaching, individual workshops and residential integrated programmes. We have delivered management and director development workshops for organisations in the USA, UK, Africa, Asia and the Middle East.


Our programmes are interactive and combine behavioural psychology, executive coaching and management consultancy processes.


Regardless of your organisation's field, size, or international location, we can provide you with a customised solution to your training and development needs.


However, many people prefer to learn in their own time, at their own pace and with the freedom to return to lessons for revision or further consideration. They also like to know that lessons will be continuously updated to reflect changes and events.


That's why we have launched The Directors' Academy learning portal. 

Our Vision

Boards of directors providing strategic, moral and ethical leadership to transform the world's economy.


Mission Statement

To provide directors and boards with products, services, events and information to enable you to make your most effective and satisfying contribution to your organisation and to society.


Beliefs and Values

  • With the right leadership each and every individual has the potential to achieve more.
  • As individuals and organisations are aligned and discover their potential, corporate performance improves.
  • As individuals are aligned and discover their potential, they impact positively on the wider society.

Services for Directors and Boards

More than 30 years' record of training and development for
senior managers, directors and corporate secretaries.


Regardless of your field, size, or international location we can provide you with a customised solution to your training and development needs.



"We approached the exercise with an element of cynicism - after all, we know the business better than others right? How wrong we were. Through careful and thorough pre-meetings and detailed analysis thereafter, Richard brought together the strengths and exposed the weaknesses in the organisation. The resulting clear actions have improved business no end."
Nigel Payne, Chairman, Hangar8


"Thanks for the two days if your valuable assistance and expertise. The structure was most successful and in your quiet and diplomatic way you kept us on track. It was a most worthwhile exercise and we really progressed our strategic thinking."

Kevin Foo, Chairman, Victoria Oil and Gas


“Thank you for facilitating our meeting last week.

It's amazing how much clarity and harmony can be achieved by an hour or so of quality interaction and reflection. Great feedback from the team and raised levels of enthusiasm for new monthly meetings. Neil has already organised the next one in the Midlands.

Thanks again for your expert intervention.”

John Skivington, Director, LHC


“Richard was a very capable facilitator who understood the brief that we set. He facilitated from a position of knowledge and experience, but did not impose this on the group; he kept the meeting flowing and managed the time well.”

Ann Bentley, Director and member of global board, Rider Levett Bucknall


“Having an external facilitator enabled people to say the things that concern them that possibly they would not raise normally. Everyone felt listened to and that what they had to say mattered. By agreeing processes/the way forward and having individuals take ownership and others supporting that person in their ownership has really helped move the organisation on. 

“It has brought things to the surface, made difficult conversations easier to have and really cleared the air, if not necessarily on the day with all the follow up work that happened after. “Our direction, operationally and strategically is a lot clearer now that we are all singing from the same hymn sheet!

Paula Fowler, Managing Partner, Fisher Jones Greenwood


“This project was well organised with the right mixture of internal and external input. All member feedback has been positive and for the first time we have individual and organisational development plans, which are already being implemented.

“Richard Winfield listened to our requirements and delivered a quality process, which he managed professionally from beginning to end.

“The fact that we have positive feedback from all our members and effective outcomes speaks for itself. A very well managed project.”

Chris Almgill, Chairman, Worcester Community Housing


“Thanks for a stimulating two days, which has resulted in my senior management team reviewing the way they work, plan and implement. The biggest change has been in how they work together as a team! We are now already using 10 minute brainstorming sessions very productively. We are very pleased that a number of important business issues have been identified and already worked upon with the next steps clearly identified. In summary, excellent.”

Roger Randall, Managing Director, Biomet UK.


“Thorough, competent, knowledgeable and an excellent communicator capable of articulating his knowledge in a well paced manner.”

Richard Pearce, Birmingham City Council


"The retreat organised by Oando PLC and facilitated by Richard was extremely professional. The team enjoyed the retreat and followed through actions has changed their behavior. The facilitation style was very easy to follow and interesting. The outcome of the retreat was also used to develop the outline of the Quarterly Management retreat."

'Demola Ogunbajo, Manager, Avaizon Consulting, Nigeria


"Thank you very much for delivering the training for NF Gold team.
"We enjoyed working with you, and I was personally very happy to see how responsive you were in adjusting the program when required. We went through a lot of material, and I am convinced that the participants will be able to recall and hopefully apply many of the techniques presented in the sessions."

Dejan Popovic, Director, New Frontier Group, Austria


"The day exceeded our expectations and a great deal emerged which will be very valuable going forward. You brought a refreshing and innovative approach to the day and the personality profiling which you did in advance and used to illustrate board behaviours was inspirational."

Peter Maskell, BHSF, UK


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